{"id":582,"date":"2024-10-11T19:52:21","date_gmt":"2024-10-11T19:52:21","guid":{"rendered":"https:\/\/voxsahel.com\/?p=582"},"modified":"2024-10-11T19:52:21","modified_gmt":"2024-10-11T19:52:21","slug":"publicite-deguisee-sur-des-produits-pharmaceutiques-savane-tv-mise-en-demeure-par-le-csc","status":"publish","type":"post","link":"https:\/\/voxsahel.com\/?p=582","title":{"rendered":"Publicit\u00e9 d\u00e9guis\u00e9e sur des produits pharmaceutiques : Savane TV mise en demeure par le CSC"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Le Conseil Sup\u00e9rieur de la Communication (CSC) a formellement mis en demeure la cha\u00eene priv\u00e9e Savane TV, suite \u00e0 la diffusion d&rsquo;un reportage, jug\u00e9e comme une publicit\u00e9 d\u00e9guis\u00e9e, sur des produits pharmaceutiques. L&rsquo;incident remonte au 29 juillet 2024, lors du journal en Moore de 22 heures.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Selon le CSC, le reportage en question faisait la promotion de produits pharmaceutiques au profit d&rsquo;une entreprise malaisienne, ce qui contrevient \u00e0 la r\u00e9glementation en vigueur. L&rsquo;organe de r\u00e9gulation d\u00e9plore que ce contenu ait \u00e9t\u00e9 pr\u00e9sent\u00e9 comme un reportage informatif, alors qu&rsquo;il s&rsquo;agit, en r\u00e9alit\u00e9, d&rsquo;une publicit\u00e9 dissimul\u00e9e sous une autre forme.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dans son communiqu\u00e9, le CSC appelle Savane TV \u00e0 se conformer strictement aux r\u00e8gles encadrant la publicit\u00e9, notamment en ce qui concerne les produits pharmaceutiques, pour lesquels toute promotion doit \u00eatre valid\u00e9e par les autorit\u00e9s sanitaires comp\u00e9tentes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le Conseil exige \u00e9galement que Savane TV prenne des mesures imm\u00e9diates pour retirer tout contenu li\u00e9 \u00e0 cette publicit\u00e9, notamment celui contenant le logo \u00ab SAVANE MEDIA \u00bb. La cha\u00eene a re\u00e7u un d\u00e9lai de 15 jours pour engager ces d\u00e9marches aupr\u00e8s de son client malaisien.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En cas de non-respect de ces injonctions ou de r\u00e9cidive, des sanctions plus s\u00e9v\u00e8res pourraient \u00eatre prises par l&rsquo;autorit\u00e9 de r\u00e9gulation, a \u00e9vit\u00e9 le CSC.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ce rappel \u00e0 l&rsquo;ordre illustre la volont\u00e9 du r\u00e9gulateur de pr\u00e9server l&rsquo;int\u00e9grit\u00e9 des programmes diffus\u00e9s et de prot\u00e9ger les t\u00e9l\u00e9spectateurs contre les publicit\u00e9s d\u00e9guis\u00e9es, surtout dans un domaine aussi sensible que celui des produits pharmaceutiques.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil Sup\u00e9rieur de la Communication (CSC) a formellement mis en demeure la cha\u00eene priv\u00e9e<\/p>\n","protected":false},"author":2,"featured_media":583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[18,323,322,337,338],"class_list":["post-582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politique","tag-burkina-faso","tag-conseil-superieur-de-la-communication","tag-csc","tag-medias","tag-savane-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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