{"id":1409,"date":"2025-02-14T08:11:52","date_gmt":"2025-02-14T08:11:52","guid":{"rendered":"https:\/\/voxsahel.com\/?p=1409"},"modified":"2025-02-14T08:11:52","modified_gmt":"2025-02-14T08:11:52","slug":"burkina-faso-faire-de-thomas-sankara-une-marque-a-succes","status":"publish","type":"post","link":"https:\/\/voxsahel.com\/?p=1409","title":{"rendered":"Burkina Faso : Faire de Thomas Sankara une marque \u00e0 succ\u00e8s"},"content":{"rendered":"<p class=\"p3\"><span class=\"s2\">Le mythe de Thomas Sankara continue d&rsquo;inspirer des g\u00e9n\u00e9rations \u00e0 travers l&rsquo;Afrique et le monde. Selon l\u2019homme de culture, Almamy Becker Ouedraogo, \u00e0 l&rsquo;instar de figures embl\u00e9matiques comme Che Guevara ou Bob Marley, son image pourrait devenir un symbole puissant du Burkina Faso, alliant m\u00e9moire historique et opportunit\u00e9 \u00e9conomique. En structurant une v\u00e9ritable marque Sankara, \u00e0 travers des objets souvenirs, un parcours touristique et un conte captivant, le Burkina Faso pourrait non seulement honorer son patrimoine, mais aussi dynamiser son attractivit\u00e9 culturelle et \u00e9conomique. Un voyage \u00e0 Ouagadougou ne devrait plus se faire sans un souvenir \u00e0 l&rsquo;effigie de ce h\u00e9ros panafricain.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Peut on s&rsquo;imaginer un voyage \u00e0 Cuba, en Jama\u00efque ou en France sans un souvenir \u00e0 la gloire d&rsquo;Ernesto Che Guevara, de Bobo Marley ou une Tour Eifel en miniature ? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Plus de 50 apr\u00e8s sa mort, le 9 octobre 1967, le mythe Che Guevara perdure, au point qu&rsquo;il est devenu un objet marketing tr\u00e8s tendance et une marque \u00e0 succ\u00e8s. A la fois figure r\u00e9volutionnaire et ic\u00f4ne marketing, le Che est aujourd&rsquo;hui source de juteux profits. Du Tee-shirt au beret, le Che touche tout le monde : une valeur intemporelle et embl\u00e9matique. Un vaste march\u00e9 qui n&rsquo;a pas de limite et de fronti\u00e8res. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dans la m\u00eame veine, la famille de Bob Marley, l&rsquo;ic\u00f4ne du reggae d\u00e9c\u00e9d\u00e9e en 1981, a sign\u00e9 un accord de cession des droits sur le nom du chanteur \u00e0 une soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la gestion et le d\u00e9veloppement de marques. Elle \u00e0 en charge de distribuer les produits orn\u00e9s du nom, voire du portrait, du chanteur jama\u00efcain. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Chaque ann\u00e9e, des millions de petites tour Eiffel en porte-cl\u00e9 ou en miniature sont achet\u00e9e par les touristes \u00e0 quelques pas du monument. Une offre et une demande qui ne d\u00e9sempli pas avec pour principal argument : le prix. Cinq porte-cl\u00e9s pour 1 euro, presque \u00ab\u00a0cadeau\u00a0\u00bb pour les touristes qui n&rsquo;h\u00e9sitent \u00e0 prendre plusieurs lots de 5. <\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Quid de Thomas Sankara ? <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">La famille Sankara, la ville de Ouagadougou, les experts du marketing et des artisans pourraient s&rsquo;organiser pour cr\u00e9er et g\u00e9rer la marque Sankara. Une marque qui se d\u00e9clinera en objet utilitaire et de souvenir ( Tee-shirt, porte cl\u00e9, portrait, tableaux, cartes postales, livres, discours, cahiers de citations&#8230;) avec un parcours touristique qui d\u00e9buterait d\u00e8s l&rsquo;a\u00e9roport pour se poursuivre au monument et au Mus\u00e9e Thomas Sankara. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Un storytelling de qualit\u00e9 devra accompagner ce parcours touristique pour mettre en exergue la vie, les hauts faits et la mort de l&rsquo;ic\u00f4ne de la jeunesse africaine&#8230; L&rsquo;on devra travailler de sorte \u00e0 avoir \u00ab pas un voyageur au Burkina sans son souvenir Sankara\u00bb<\/span><\/p>\n<p class=\"p1\" style=\"text-align: right;\"><strong><span class=\"s1\">Salam! Bon jumah ! <\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: right;\"><strong><span class=\"s1\">Nation branding Burkina Faso<\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: right;\"><strong><span class=\"s1\">Almamy Becker Ouedraogo\u00a0<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mythe de Thomas Sankara continue d&rsquo;inspirer des g\u00e9n\u00e9rations \u00e0 travers l&rsquo;Afrique et le monde.<\/p>\n","protected":false},"author":2,"featured_media":1410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[18,609],"class_list":["post-1409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe","tag-burkina-faso","tag-thomas-sankara"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burkina Faso : Faire de Thomas Sankara une marque \u00e0 succ\u00e8s - 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